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University of Minnesota Athletics
Seat Exchange Teams Up With Gopher Athletics
9/20/2010 12:00:00 AM | Football
Seat Exchange has been selected as the Official Secondary Ticket marketplace for the University of Minnesota Athletics Department through the Gophers' official multimedia rights holder, Learfield Sports. The exclusive partnership with the University of Minnesota reflects Seat Exchange's continued strong growth as a domestic and international leader in the online ticket marketplace.
"Providing our fans with the best customer service possible is a goal of the University of Minnesota Athletics," said Jason LaFrenz, Associate Athletic Director of External Relations. "We strive for that every day and the Seat Exchange's secondary ticket market helps us achieve that mark by allowing our fans to not let a single ticket go to waste and in today's economy that is important."
"Seat Exchange and our highly experienced team believe we understand the University of Minnesota's commitment to the fan experience," said Bill Peterson, SeatExchange.com's EVP of Sales & Marketing. "We are thrilled to partner with the University of Minnesota to provide their alumni, donors and fans with new opportunities to enjoy Gophers sports and other great sporting and concert events nationwide."
Through Seat Exchange, Gopher fans can easily buy or sell their tickets in an authorized fan-to-fan marketplace designed specifically for each university partner, while season ticket holders or fans with extra tickets can use Seat Exchange to recoup their investment. Fans will be able to view market prices, ticket supply levels, and seating locations 24-hours a day via Seat Exchange's website.
"Seat Exchange is proud to partner with some of the strongest and most admired athletics organizations in the country," said Peterson. "We look forward to working with the University of Minnesota to provide the best ticket options for the fans of their athletics programs."
The agreement designates Seat Exchange as the official and exclusive secondary ticket marketplace for University of Minnesota sporting events. The University of Minnesota joins leading Division 1 schools as Official Secondary Ticket Collegiate Partners of SeatExchange.com.
SeatExchange.com's Tough Tickets, Made Easy advertising campaign reminds fans that there are always great tickets available to Gophers sports events and the midwest's hottest events through their fan-to-fan web site.
Learfield Sports' locally based Gopher Sports Properties is the official rights holder for the University of Minnesota Athletics. Additionally, the Dallas-based company manages multimedia rights for more than 50 collegiate institutions and associations including the Black Coaches & Administrators and Big Ten Conference, Western Athletic Conference and Missouri Valley Conference. It also titles the Learfield Sports Directors' Cup. Additional company information and its complete collegiate portfolio can be found at learfieldsports.com.
Chicago-based Seat Exchange is an online fan-to-fan marketplace in which ticket holders can buy and sell tickets to concerts, theaters, sports and events of all kind. Seat Exchange provides safe and secure one-stop ticket shopping and works with teams and event owners to make events accessible for all fans while respecting sport's legitimate ticketing constraints.
