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University of Minnesota Athletics
Gophers Announce Partnership With 3 Penny Films
4/11/2011 12:00:00 AM | Football
University of Minnesota Athletics, in association with 3 Penny Films, is producing a series of brand-new football television shows and webisodes chronicling the beginning of the Jerry Kill era.
Four 30-minute shows and weekly webisodes are being produced in a reality-based, documentary-style production that will give Gopher fans a never-before-seen look at the inner workings of the Minnesota football program. "Minnesota Football: Seeing Is Believing" will chronicle the Gophers' journey from the first day of spring practice through the kickoff of the 2011 season.
"Minnesota Football: Seeing Is Believing" is not a typical behind-the-scenes-type show. While it gives fans a look behind the scenes, the show is more about the stories of the people who make up Minnesota Football.
"In an age where people want to see more and have more inside access, we provide an unfiltered look at those areas," said Shannon Ferbrache of 3 Penny Films. "Coach Kill has said from the start that talk is cheap and has invited people to see for themselves what his Minnesota staff, players and program look like. Practices are open to the public and now his program as a whole is open to 3 Penny Films to document for the fans.
"The shows will capture the triumphs and failures that make up a team getting used to a new coach and a new system," Ferbrache added. "It will tell the never-before-told stories that make up a team's road back to respectability in the Big Ten and around the country."
Weekly webisodes will be available on GopherSports.com and through Minnesota Athletics' social media channels. Weekly webisodes are posted every Tuesday, leading up to the first game of the 2011 season.
The four 30-minute "Minnesota Football: Seeing Is Believing" television shows are slated to air later this summer on Fox Sports North and the Big Ten Network.
"These shows will give Gopher fans an opportunity to see the Minnesota football program like they never have before," Minnesota head coach Jerry Kill said. "I think it will give our fans a good feel for what it will take for the coaches, players and staff as we build a foundation for this program."
3 Penny Films was founded by former Under Armour marketing executives Bill Krause and Shannon Ferbrache, along with broadcasters Jess Atkinson and Joe Schreiber, who account for 12 combined Emmy Awards. Atkinson is a former NFL placekicker and member of the 1987 Super Bowl Champion Washington Redskins. He also spent 14 years as a sports anchor/reporter with the majority of his career in Washington, D.C. Schreiber spent 23 years as senior producer of the "George Michael Sports Machine," the longest running locally-produced, syndicated sports show in television history.
3 Penny Films is producing similar projects for the Auburn, Maryland and Miami (Fla.) football programs. The company has also produced shows focusing on Marquette basketball and Wisconsin's outdoor hockey game vs. Michigan at Camp Randall Stadium.
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