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University of Minnesota Athletics
Gophers Launch Brick by Brick Campaign
8/11/2015 12:00:00 AM | Football
Aug. 11, 2015
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Tuesday, Gopher Football launched its fall 2015 "Brick by Brick" campaign with a special microsite and exclusive digital content.
Gopher Football has outlined seven words ("Bricks") that epitomize the core values of the program, and associated each word with one of seven home games on the football team's schedule:
Tuesday, Gopher Football launched its fall 2015 "Brick by Brick" campaign with a special microsite and exclusive digital content.
Gopher Football has outlined seven words ("Bricks") that epitomize the core values of the program, and associated each word with one of seven home games on the football team's schedule:
Preparation - TCU (Sept. 3)
Intelligence - Kent State (Sept. 17)
Commitment - Ohio (Sept. 26)
Accountability - Nebraska (Oct. 17)
Toughness - Michigan (Oct. 31)
Relentless - Illinois (Nov. 21)
Loyalty - Wisconsin (Nov. 28)
Other elements include:
- A custom microsite (http://www.BrickbyBrick. Football) that outlines the concepts of "Brick by Brick" and features downloadable wallpapers, posters, video content and more.
- Seven different schedule poster images, available now on campus and widely available at this year's Minnesota State Fair. This artwork is also featured on football season tickets, pocket schedules and other collateral.
- A widely recognizable presence on the digital videoboards at Gopher Football home games throughout the season.
- Inclusion of these concepts in the popular "Brick by Brick" video web series.
- Social media content throughout the football season highlighting each of the seven "Bricks".
Look for more "Brick by Brick" content throughout the season, as well as the 2015 debut of the web video series later this month.
- Seven different schedule poster images, available now on campus and widely available at this year's Minnesota State Fair. This artwork is also featured on football season tickets, pocket schedules and other collateral.
- A widely recognizable presence on the digital videoboards at Gopher Football home games throughout the season.
- Inclusion of these concepts in the popular "Brick by Brick" video web series.
- Social media content throughout the football season highlighting each of the seven "Bricks".
Look for more "Brick by Brick" content throughout the season, as well as the 2015 debut of the web video series later this month.
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