University of Minnesota Athletics
Gophers Launch Exclusive Fan Video Channel
11/15/2010 12:00:00 AM | Athletics
Plainview, NY- November 9, 2010 - University of Minnesota (www.GopherSports.com) and Digital Media Partner NeuLion, Inc. (TSX:NLN) today announced the debut of a new user generated video initiative and corresponding Fan Channel within Minnesota's athletics video portal, Gold Zone (www.gophersports.com/mediaPortal/player.dbml). Catering to the avid fan base, Minnesota will populate this channel with videos submitted at www.GopherSports.com/fanvideo. The user generated fan videos will appear next to live games, pre and post game coverage, interviews and other content.
In addition to encouraging fans to submit videos, Minnesota athletics plans to use this new video channel in conjunction with special contests and tailor towards new promotions. Gold Zone's new Fan Channel will allow fans the opportunity to become part of the official school video product and be featured next to their favorite players, coaches and teams.
With social media and viral marketing at the forefront of today's online playing field, this new channel allows fans to tell their story, promote the school and engage fans in a new way - further building the Minnesota brand.
As a leader in IPTV and multi-platform delivery of news, sports and entertainment, NeuLion has created an online destination that gives fans the ability to engage in a TV-like experience online.
"This is a cool feature exclusive to our collegiate service for Minnesota athletics and is easy for the school and fan to use. The new channel puts the fans in control and lets them show what's important to them. It's another layer of interactivity and connectivity with the school community," said Chris Wagner, Executive Vice President of NeuLion.
The Fan Channel is live on www.GopherSports.com. Visit www.GopherSports.com/fanvideo to upload your video today.
About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS, and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.
